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50. Enhance the Marketing Value of Your Small Business Firm - A Guideline

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Are you launching a brand new business? Or do you already have an existing one? In both these cases, you ought to have a strong and powerful online presence. That's necessary for the growth of your brand!

Perhaps, 97% of the individuals learn about different businesses on the internet. And that's a fact! All the small business firms out there looking for ways of creating brand awareness and tracking returns on investment should make the effective use of digital marketing.

This will not only help them in promoting their goods and services but will also optimize their online assets for overall business success. Added marketing value is one of the most important techniques that small businesses can use to acquire and retain customers.

Do you not know how to get started? Here are some solid ways of enhancing marketing value that can further help your small business advance manifold.

First Of All: Know Your Target Audience

Just about anyone cannot be your buyer. Ponder on this, and do not make a blunder! Remember, you are not a very big company. So, you cannot appeal to a very wide market. What you need to really work on is finding a niche.

And for developing a niche and appealing to the consumers within that niche, you must first understand your target audience. Understanding your audience means understanding their problems, pains, priorities, and triggering events.

Know what pushes them towards making purchasing decisions. This will help you in crafting marketing messages that resonate and make a strong impression. Creating the right buyer persona is very important. This will help you get right into the heads of the ideal clients.

Branding Is Very Important

You must work on having a differentiated and well-crafted brand. The more well-branded your company and its products and services are, the more appealing your business will be to the target audience.

You must have the ability to describe your company and its products and services in specific terms. In case you cannot do so, start your branding procedure by getting one simple concept that you can use for defining and differentiating your company from the others operating in the market.

Advertise through Varied Angles

It always works to test different marketing platforms to see what works for you. For example, you can choose to market your brand on YouTube. Using the YouTube movie maker, in this case, can help you grab instant results. Click here to know more about Youtube movie makers.

Most of the time, it is not that one thing that brings results but a blend of different channels and ideas. When your prospective buyers see you on the social media platforms, find you in blogs, and hear you on TV, they will start accepting your company as a dependable, known, and solid entity.

Of course, when they find you on social media platforms or TV, they will not buy from you instantly. That's because they might not have the demand for your product at that moment. But whenever they have this demand, your name will surely come to their mind.

Seek Out Brand New Ways of Generating Exclusive Marketing Ideas

If you are the sole owner of a company, handling all the marketing efforts yourself, get your work easier by finding different sources of generating new marketing ideas. For instance, you can have your hands on a video intro maker for creating the best intros for your promotional or explainer videos. Learn great ideas & tips from the experts from here

Sure, you have the option of consulting the marketing firms, but why take the trouble when there are different tools and sources available online. Of course, you cannot steer clear from using the creative and exclusive ideas of your customers, vendors, and employees. You know, they work!

Think Outside the Box

Remember, the marketing scenario has dramatically changed over the years. Earlier, there were no social media channels or search engines for marketing businesses. And yes, there was no internet as well. If at all it was, we hardly know about its scope of helping businesses achieve branding.

Times have changed for the good now! At present, more than any other sector of the industry, the small business firms can make the effective use of social media, online video editing and marketing, crowdsourcing; blog influencers; content marketing; competitions, and thought leadership.

Always Go with the Trend

Have your eyes on everything that is happening around you. This entails not just what's happening in the industry you are serving but also in the local community. Understand how the events will affect your business. Are there ways of capitalizing on the same?

Your end goal should be focusing on offering value to the customers. The new product or service you are launching in the market should deliver significant value to the customers. Make sure it showcases superior quality. Failing to do so can have your hard work going into vain.

Do Not Underestimate the Power of Free Resources

Regardless of whether it is any printable PDF, a free guide, or the branded calendar of your company, these free resources come as good ways of creating added marketing value. They not only display your brand's ability to provide those little extras but also create an impression among the buyers.

Such free resources can even be used as beneficial tools for achieving brand awareness and business growth. Promotional materials that feature the logo of your company will get you in the minds of the buyers. You know, visuals work!

If you have created a good online presence, try using customized sign-up forms for encouraging the visitors to subscribe and get more information about promotions and special offers. Of course, you are giving in things for free but make sure they are relevant to the market you are serving.

Conclusion

High impact promotions and marketing will surely bring you good results. Facebook, Instagram, Twitter, and LinkedIn are good tools for building an online presence while attracting prospective buyers' attention.

Besides, you must also test all the elements of your marketing strategy for effectiveness. Try and determine the elements that are bringing in positive results.

 

 

Best Instagram Marketing Tactics To Promote Your Clothing Brand

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Instagram has emerged as one of the prominent options that big fashion retailers leverage to promote its brand and products.

According to a stat from 2017, around 90% of Instagram users were millennials and this makes the platform perfect for showcasing and promoting products to the relevant audience.

Since Instagram has a highly visual-centric nature, showcasing the product specifics and their qualities has become enormously easy for brands. 

But how exactly can you leverage the platform to promote your clothing brand?

This post lays out 9 intricate tips that can help you in leveraging Instagram effectively and promoting your clothing brand. Let’s start!

 

Instagram Marketing Tactics For Clothing Brands

If you are looking for a streamlined Instagram ads tutorial, your search ends here. We will be looking at the top 9 guidelines that need to be followed for having the maximum impact on your clothing brand.

 

1. Leverage the power of user-generated content

User-generated content is taking the center stage in Instagram marketing. 

With people from all walks of life posting relevant content on Instagram, this has opened up enormous possibilities for brands to leverage this content for their own promotional requirements.

User-generated content is more authentic and brings new customers to your clothing ecosystem. 

Brands are actively working to strike the right mix between their curated content and user-generated content. 

 

2. Collaborate with influencers

Influencers are popular industry figures who are credible and have a large following of their own. 

Brands are actively collaborating with influencers in the clothing industry and promoting their products through them.

Collaborating with influencer gives brands the extra leverage that they want and also helps them in exposing their products to the followers of that respective influencer. 

Since influencers have the potential of affecting sales directly, the ROI for brands is simply immense.

 

3. Post behind the scene acts

People love when they get a glimpse of the intricacies involved in the workings of their favorite brand. 

This helps your followers in knowing you deeply as a brand and also deepens the brand-consumer relationship.

Major clothing brands are actively posting behind the scenes to garner the audience’s attention and gaining their trust. 

For example, Nike posts videos related to its sneaker manufacturing process as it enables them in tapping into the consciousness of their customers.

You can deploy a similar strategy for your own clothing brand and get your business intricacies or industry insights in front of the respective audience.

 

4. Develop your brand’s personality

If your clothing brand caters to the activewear category, you can post adventurous images such and build an authentic brand vibe. 

Posting haphazard content is simply not the way forward and you must analyze the audience that you want to speak to.

Similarly, luxury clothing brands are actively pursuing the strategy of showcasing their products where the luxury is i.e. parties, social events, etc. 

If you want to get a step ahead, you can collaborate with influencers to further enhance their brand’s personality.

 

5. Leverage Instagram’s features

Instagram has a host of features that can help your brand is getting the exposure it requires. 

With the coveted Stories features, you can send out short and appealing videos that can be easily created using an Instagram video editor.

Moreover, brands that have more than 10,000 followers on their Instagram handle, can unlock the ‘Swipe Up’ feature that enables their viewers to simply swipe up from the stories and land on a relevant page. 

This enables brands to provide instant gratification to their users and affects their sales positively.

 

6. Tag products in your content

Suppose you have collaborated with an influencer who posts content while wearing your merchandise. 

It’s imperative that many people would want to buy those products. But, without product tagging, they may never be able to find that specific piece of merchandise, leading to lost sales.

You can tag all your products in the Instagram post and post the link that directly takes the users to the designated landing page that facilitates the product purchase.

 

7. Push video content

Videos are the king of content and this should reflect in your Instagram posts as well. 

The platform provides a video sharing feature that you can leverage to push video content for your brand.

Having a good mix between still images and videos is crucial for striking the perfect balance of content diversity. 

If creating videos seems tedious for you, by using a promo video maker you can easily create appealing videos within minutes.

 

8. Leverage the Instagram ad network

The beauty of the Instagram ad network is the fact that it can help you in re-targeting users who previously visited your website but did not complete the purchase. 

Stats suggest that nearly 72% of users purchased a product after they viewed it on Instagram.

This metric may be higher for clothing brands as they require visible traction that Instagram easily provides. 

Retargeting customers using the Instagram ad network has enormous potential and can single-handedly boost your sales.

 

9. Try new consumer outreach features

Instagram allows brands to have brand-specific filters that can only be accessed by users if they follow that respective brand. 

Since Instagram is largely a visual platform, having your own eye candy can attract a huge following for your brand.

Major brands are actively pushing out brand-specific filters that users can access by simply following their page. 

Moreover, once a consumer posts a story with your brand’s filter, it serves as an indirect promotion for your brand.

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