8 Common Mistakes That Most People Do While Making Videos
It is a fact that videos are powerful tools to promote your product, engage the audience, and improve sales. However, it can create adverse effects and ruin the chances of success if you make mistakes in making videos. If you are conscious of the most common mistakes when making videos and know how to solve them, you will definitely achieve your goals.
Mistake #1 – Poor Quality
Small businesses are reluctant to spend money on making videos. This can affect the quality of the videos. Poor lighting, bad audio, shaky camera, wrong framing and improper composition are a few elements of a poor quality video.
Solution - How can this mistake be solved? Use online YouTube editors like InVideo to help you to create amazing videos without spending much money and time.
Mistake #2 - Absence Of A Story
Today, you can't convince people with sales-oriented videos. You have to connect mentally and emotionally with your potential customers. The best way to do it is through stories. Stories are engaging and help people to relate them to your business. The absence of a story is one of the common mistakes in video making.
Solution – You should create a story with a conflict and a solution. It should speak to the audience and not focus overtly on your product. The viewer should be able to relate to the video.
Mistake #3 – Ignoring SEO
Did you think that Search Engine Optimisation(SEO) strategies are for written content alone? If so, you are wrong. You are making a mistake if you are creating videos without taking into regard SEO. Without SEO, people are not going to find your video.
Solution – Make sure you fill out the meta sections while posting videos on YouTube, Instagram and Facebook etc. Your primary keyword should be included in the title, in the tags and the description. Research to find the right keyword that viewers are likely to use while searching.
Mistake #4 – Lack Of Branding Strategy
It is true that making an overly promotional video is a mistake but neglecting branding entirely is also a mistake. Your video should have some element of your brand. If not, the very essence of your video is lost. Branding and familiarizing brand are critical. Ignoring them is not right.
Solution – Make videos to match the image and voice of your brand. Videos are an excellent opportunity to tell the story of your brand to the audience. Tell the tale interestingly to show the value of your brand.
Mistake #5 – Lengthy Videos
This is another mistake made by beginners with no experience in making videos. Today, people neither have the time nor the patience to watch long videos. They just ignore them or watch only the first few minutes and skip the remaining part. Wasting your resources to make long videos is an expensive mistake.
Solution – You should have the right length for your video. Everyone is very busy these days. Moreover, the attention span is very brief. Hence, it is best to keep your videos up to two minutes and not more than that. Make it short and crisp with the help of online video editor tools offered by various platforms like InVideo.
Mistake# 6 – Too Many Messages And Too Many Goals
Some people make the mistake of using one video to deliver too many messages. They make a single video with multiple goals like brand awareness, lead generation, and sales conversion. They target all audiences, including new customers, existing customers, and potential buyers. Ultimately, the video remains unwatched.
Solution – Focus on one goal and one message. The video should answer the questions that your potential customers want to ask. If you have multiple target markets and numerous messages to be delivered, make sure you create separate videos for each.
Mistake #7 – Boring Videos
Lack of entertainment, long introduction, failure to nail the point in the first few seconds of the video, and lack of fascinating elements are examples of boring videos. Who will want to watch a boring video? Videos should have some flair, creativity and uniqueness if you're going to keep the viewers interested.
Solution- Do detailed research on what the viewers expect. Find what kind of video works for better viewer engagement. Then, proceed to make your video. Include visual effects to captivate your audience. The script should be easy to understand, educative and entertaining.
Mistake #8 - Absence Of Call-to-action
Call-to-action (CTA) is like shaking hands with the audiences virtually. If your video does not have a clear call-to-action, all your marketing efforts will go unrewarded. The viewer will not know what you expect from them unless you tell them. The audience will feel confused if there is no call-to-action.
Solution – You should include a clear and robust CTA message that can be anyone of the following:
Invite the viewers to enjoy a free trial
Ask them to enrol with discounts for early enrollment
Invite them to sign up for a free webinar
Ask them to share and subscribe to your page
Open a poll and ask them to vote
Ask them to contact you or visit your website or send an email
Avoid these mistakes to make effective videos for marketing. You’ll be successful in no time!
