Essential Things To Incorporate In Your Video Brand Guideline
If you want to witness the growth of your brand, you have to take the video brand guideline seriously. Or else, it will become tough for you to establish your brand according to your preference. The first thing that it will do is to enhance the consistency of your brand. It doesn't matter what the medium is. Secondly, it plays a significant role in improving the communication of a brand persistently.
Besides, it also provides restrain where the communication will take place. So, if you are planning to create a video brand guideline, keep these points in mind.
Graphic identity
It is the fundamental thing that you have to take care of while crafting a video brand guideline. You must not worry about anything as it is quite an easy part. Well, by now, you have already established the character of your brand. Now, it is time to improve the character according to the time. There are various ways by which you can enhance the significance of your brand.
All you have to do is to ask some questions to yourself. If you can comprehend the answers to these questions, the task will be easier for you. For instance, you may ask what the colors that you prefer are, or what are the type of faces that you want to incorporate, and so on.
Brand personality and voice
We know that these things already exist in your brand book. However, including them in your video is also quite significant. Well, whenever you are tailoring a video, you have to keep in mind that you are conveying a story with the help of that video. And the best part is if you tailor the video according to that, your viewers will become satisfied.
Moreover, there are multiple ways by which you can encompass your brand voice and brand personality. Firstly, decide the voice of your brand. It can be formal as well as casual. You have to choose it according to the mood of your brand.
Besides, there are other things as well that you have to decide. For instance, you have to choose whether it should be funny or serious. Also, you have to choose whether your video will be smart or plain talking. To be precise, you have to convey the problems that your brand intends to solve. And for all those things, you have to make sure that the quality of your video is up to the mark. So, choose the best intro maker software to craft the video.
Audio
Audio is an integral part of a video. Without audio, videos look dull. Therefore, you have to give importance to the audio as well. We know that sound is something that is not defined in your brand book. Thus, you should definitely include it in the guidelines for your video branding.
Well, in this case, there are multiple things that you have to take into account. The fundamental thing that you have to check is the type of music that you want to include in your videos. With the help of audio, it will be easier for you to define the mood or the orchestral approach.
Apart from that, many companies prefer purchasing music. After that, they issue a license for that music. Once they issue a license for those audios, they make it available for the video makers working for them. So, you can do this as well if you want.
You also have to find the right audio that is capable of enhancing the transition of your videos. Besides, it should reflect the mood of your brand. If you have plans to publish those videos on YouTube, you should always opt for the free YouTube intro maker.
The deliverables
Another imperative thing that you have to be sure about is the deliverables. You have to discuss this with your crew on a regular interval. It will help you to deliver the perfect video that you want. Well, there are numerous deliverables that you can check. The best option for you is to keep those deliverables in mind. And here are the deliverables that you should take into account.
· Web- In the case of the web uses, we would suggest you opt for 720p. This resolution is compatible with all types of web uses.
· Events- There is a possibility that the videos of your brand will be showcased. During those times, you have to improve the resolution of the video. Well, the preferable resolution of the video during those times is 1080p.
· In-person demonstrations and trade shows- Well, in case of trade shows and demonstrations, the digital file is enough. Therefore, you can see that it is the easiest thing.
Guidelines for casting
If your video makers prefer to cast actors to serve the purpose of a spokesperson, you can consider it a good idea. During that time, the actor will represent your brand as well as employees. So, you can see that it's a brilliant way to put forward your expectations. Well, you can utilize them to convey various expectations of yours. For example, you can tell them the demographics you want. Also, you can convey the diversity that your customers are about to enjoy. So, it is the best way to define these issues upfront.
Also, if you cast the voice-actors for your videos, define them with the criteria that you want. Apart from that, know their parameters like gender, age, attitude, as well as accent.
So, these are some of the points to check before creating the video brand guideline. And if you are looking for the best video maker to craft your video, you can check the InVideo video editing tool. It will serve your purpose precisely.
